@Charisma란?
카리스마(Charisma)는 그리스어 ‘charis’(은혜 또는 선물)에서 유래된 단어
‘천부적인 어떤 것’, ‘불가항력적인 것’
카리스마적 리더십은 추종자로 하여금 불가항력적으로 따르게 하는 천부적인 리더십 능력을 일컬음
@Strong Charisma
. M. Weber (1864-1920)
카리스마 개념을 확대하여<경
rhetoric in Western
thought, metaphor has played an important role in various forms of communication,
and advertising is arguably among the domains that most favor the deployment of
an arsenal of metaphors to persuade people. Research has suggested that three out
of four headlines or taglines in print ads use figurative words (Leigh 1994 ), a trend
that has increased over the past decades (Burger
approach to the
carrier.
DEHAVEN
That aside for the moment, Im
struck by the tenor, the ill-spirit
of your report... the degrading
remarks by other aviators...
innuendo about her performance in
unrelated situations... even a
reference to her sexual activity the
weekend prior.
(closing report)
In my seven years on this committee,
Ive never seen a downed aviator
treated like this. Never. Im
deeply
approaching the city, the squalor of the little shanty dwellings around the outskirts, the shadows of large factories . . . And as we move nearer, coursing over the parched terrain, the tiny fields of cultivation, strands of sound are woven through the main titles, borne on the wind, images from the life we are seeking:
British: "Who the hell is he?!", lower class British: "I dont know, sir." . .
SUPERMAN LIVES
??
Written by
Kevin Smith
??
??
EXT. SPACE
An Alien craft floats through the void, approaching a slow-moving
ASTEROID.
INT. ALIEN CRAFT
Two humanoid ALIENS dressed in uniforms pilot their craft nearer
to the asteroid.
ALIEN #1
Receiving a signal from an alien system,
but theres interference on the channels.
ALIEN #2
Once we get past this asteroid, it should
clear up.
Suddenly, THRO